The challenge for communications leaders has shifted from a lack of data to a fundamental mindset shift in how we demonstrate value. The priority is no longer just collecting metrics; it is about architecting a culture where data informs strategic influence and proves the tangible impact of the global communications function.
Join us on Wednesday, May 27th at 12:00 PM EDT for an interactive Page Collaboration Hour focused on modernizing how we measure and communicate success.
Amber Daugherty, Director of Value and Impact at Big Valley Marketing, Tim Marklein, CEO, Big Valley Marketing, and Travis Parman, former CCO in the global automotive, AgTech and consumer products sectors, will kick things off with highlights from AMEC and their first hand experiences. This session is designed as a "group therapy" style dialogue meant to foster a safe space for sharing the frustrations and breakthroughs of real-world measurement. Come prepared for expansive peer-to-peer discussion on what’s actually working to quantify value and explore the metrics required to communicate the impact of emerging trends like AI.
To allow for more members to connect across time zones, there will be a second offering of this session on Friday, May 29th at 10:00 AM AEDT (Thursday, May 28th at 8:00 PM EDT).
If you have any questions about the event or your registration, please reach out to Porsche Brown at pbrown@page.org.